01
Understand the opportunity
Demand, category and consumer trends shaping BFCM 2026.
A Marketer’s Guide to Black Friday Cyber Monday
How to win the five days that decide the holiday season, a playbook for US and UK marketers.
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The numbers behind the BFCM opportunity.
$0B
US online spend during the 2025 Cyber 5
United States
£0B
UK online spend during the 2025 Cyber Weekend
United Kingdom
+0%
Growth in US retail traffic from generative AI sources
United States
2–3×
Higher media costs on peak shopping days
Peak days
What's inside the report.
02
Plan beyond the five-day peak
Build a strategy that extends beyond Black Friday Cyber Monday.
03
Follow intent across screens
Reach shoppers across CTV, browser, OEM, mobile and other high-intent digital environments.
04
Measure the growth you create
Separate incremental growth from demand that already existed.
Build your BFCM Plan
Get the data, planning framework and channel strategies for reaching high-intent shoppers before, during and beyond Cyber 5.